Upfront

Upfront Media Group (usually known on releases simply as "Upfront") is a UK promotions company formed in 1996, with headquarters based in London, and a direct distribution business, Upfront Direct, based in Warwick, Warwickshire. One of their main fields of expertise is in helping artists and labels to issue promotional releases via free cover-mount CD's given away by national newspapers and other organisations/brands. They also do similar DVD and book products, as well as doing other promotional, marketing, sales, and distribution work for clients. 'Upfront Promotions Ltd.' often appears in the release smallprint. For "Compiled by" type credits please use Upfront (9).